#23 Beyond the Newsroom: Why Publishers Need to Think Like Tech Companies

I Need More Coffee And Better Ideas
18/03/2025 29 min Episodio 23

Listen "#23 Beyond the Newsroom: Why Publishers Need to Think Like Tech Companies"

Descargar episodio Ver en sitio original

Episode Synopsis

Newsrooms aren't just about journalism anymore. Alexian Chiavegato from Marfeel breaks down why modern publishers must think beyond content creation—embracing SEO, AI, audience data, and even e-commerce. We dive into why engagement isn't just about clicks and why smaller publishers need to rethink revenue models beyond subscriptions.

More episodes of the podcast I Need More Coffee And Better Ideas

#30 Barry Adams: On Google, AI, and the Future of Publisher Traffic 12/08/2025
#29 Lena K: Leadership, AI and Beyond the Newsroom 21/05/2025
#28 NZZ: Purpose-Driven Approach to Digital Innovation in Swiss Media 06/05/2025
#27 FT Strategies: The Future of News Depends on Editorial-Commercial Collaboration 15/04/2025
#26 Finanz und Wirtschaft: From Red To Black 08/04/2025
#25 Modern Media, Smarter Revenue: Scaling with AI and Strategy 01/04/2025
#24 Personalization with Purpose: Redefining Metrics and Media Loyalty 25/03/2025
#22 Innovating News & Subscriptions: How FAZ is Shaping the Future of Digital Journalism 11/03/2025
#21 Mastering Push Notifications: The Power of Smart Alerts 04/03/2025
#20 Profit, Innovation, and Journalism: Inside Alma Media’s Entrepreneurial Culture 19/02/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA