#21 Mastering Push Notifications: The Power of Smart Alerts

I Need More Coffee And Better Ideas
04/03/2025 19 min Episodio 21

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Episode Synopsis

We sit down with Renata Okrajni, CEO of PushPushGo, to chat about the role of push notifications in media and explore expert tips on making push notifications a powerful tool for your audience strategy. Renata shares insights on how segmentation, breaking news, and local journalism can drive audience engagement—while also highlighting what to watch out for to avoid notification fatigue.

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