#30 Barry Adams: On Google, AI, and the Future of Publisher Traffic

I Need More Coffee And Better Ideas
12/08/2025 27 min Episodio 30

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Episode Synopsis

Search isn’t going away. Barry Adams returns to unpack Google’s rapid shift to AI, the rise of “AI Mode,” and what this means for user behavior and publisher traffic. He shares why live blogs and newsletters matter more than ever, and how publishers can prepare for a post-peak search world. He also dives into why classic brand signals shape AI answers, even if your content gets consumed differently than what you might wish for.

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