#22 Innovating News & Subscriptions: How FAZ is Shaping the Future of Digital Journalism

I Need More Coffee And Better Ideas
11/03/2025 23 min Episodio 22

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Episode Synopsis

Marina Sorg, Deputy Chief Product Officer at Frankfurter Allgemeine Zeitung (FAZ) shares how the German publisher is driving digital innovation and subscription growth in an evolving media landscape. She discusses the revamp of "FAZ Der Tag", featuring AI-generated summaries, audio integration, and interactive features to engage modern audiences. Marina also explores FAZ’s Plus subscription strategy and efforts to reduce platform dependency by strengthening direct reader relationships.

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