#27 FT Strategies: The Future of News Depends on Editorial-Commercial Collaboration

I Need More Coffee And Better Ideas
15/04/2025 32 min Episodio 27

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Episode Synopsis

Lisa MacLeod from FT Strategies shares lessons from three decades in newsrooms. She explains why many media organizations still struggle to leave their print-first mindset behind, why newsroom and commercial teams need to collaborate much more closely — and why the future belongs to those who embrace experimentation, agility, and a new approach to digital storytelling.

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