Margaret Hartwell is a creative catalyst for organizations and author. She helps innovation teams, CEOs, and emerging leaders with transformation, culture, team development, and anytime their teams get stuck. We talked about what are archetypes and how do we leverage them when building brands. Learn more about Margaret LinkedInTwitter https://www.archetypesinbranding.com/http://liveworkcoaching.com/ Book Archetypes in brandingLessonsThe definition and power of archetypesEvolution of archetypes is not just expected, but neededStereotypes are reductive and archetypes are expansiveDon’t use archetypes as personas – focus on the organizationThe pitfalls of brand archetype work: too meta, trying to be perfect, stuck in a style guideTechniques to warm up a group for an archetype workshopThe critical litmus test for any engagement Ways I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brand Connect with Howie: LinkedIn TwitterInstagramTikTokHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

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