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Listen "EP. 27 The Quest for Meaning: Unifying Beauty & Functionality Through Branding with Martin Zarian"
Episode Synopsis
Martin Zarian is a certified brand strategist, brand architect, and identity designer with 15+ years of experience. He is the co-founder of Factory 39, a brand and software consultancy. He has worked with companies like FIFA, Sharp, Dr. Oetker and numerous other brands. Learn more about Martin· LinkedIn· WebsiteLessons· The power of brand purpose· How to communicate value effectively· The rationality myth· Purpose activation and ROI· The influence of emotion on decision making· Creating a safe and fun environment in workshops· Converting non-believers in brand· How to transform yourself and push through fear· Confronting difficult conversations· Branding to breakdown silos· The ‘aha’ in Martin’s life Episode website URL:https://www.healthybrandconsulting.com/podcast/martinzarian-ep27 Connect with Howie: LinkedIn How I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching
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