Wes Henstock is the Hip-hop brand strategist. Coming up in the world of fashion and music, he’s worked with folks like Damon John, and brands like Armani Exchange, DKNY, and Tommy Hilfiger. Wes is a Founder and CEO of Confid3ntial, a brand design agency and he is also an instructor at Level C, a brand strategy educational platform from the legendary Marty Neumeier.In this episode, we dive into his journey and key pieces of wisdom for anyone interested in the world of brand. WARNING: Explicit, entertaining, and educationalIn this episode:The importance of strategy in the creative processThe power of strategy show & tellMisconceptions about brand strategy Workshops are critical to the alignment of the componyTips on running an amazing workshop The Obituary TechniqueThe purpose of having a purposeHow strategy should be like Hip-HopChallenges in the healthcare industryWork with Howie:Healthy Brand ConsultingConnect with Howie: LinkedIn TwitterInstagramTikTokHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

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