Adrianna Hosford is the CMO for Artera, a digital health company. In this episode, she discusses her career journey and the importance of communication in connecting with others. She explains how she implemented AI tools, specifically Gen AI in her role at Artera to enhance content creation and streamline processes. She also discusses the evolving nature of word-of-mouth marketing and the role of community in building brand loyalty. Chapters:00:00 Introduction and Overview01:29 The Power of Communications and Marketing03:39 The Role of Advanced Word of Mouth12:20 Enhancing Content Creation with AI20:03 The Importance of Governance and Ethics in AI35:18 Streamlining Content Creation with AI Tools37:55 The Human Element in Decision-Making41:59 The Evolution of Word-of-Mouth Marketing44:30 Modern Word of Mouth and the Importance of Human Testimonials48:20 Building Community and Leveraging Existing Communities52:45 The Challenges of Virtual Communication and the Need for Human Connection53:26 Learning from Mistakes and Battling the Inner Critic57:35 Maintaining Client Relationships through Rigorous Proofing and Checking01:01:25 Everyone is Learning and Figuring It Out01:04:22 The Essence of a Brand and the Need for AdaptationConnect with Adrianna on LinkedIn.How I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

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