AEO, GEO, and the Future of SEO: How to Show Up in AI Search

25/08/2025 18 min Episodio 3
AEO, GEO, and the Future of SEO: How to Show Up in AI Search

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Episode Synopsis

Send us a text📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIn this episode of Found in AI, I sit down with Ioana Wilkinson, B2B content writer and founder of Innovatech Content, to unpack how SEO, AEO, and GEO actually fit together in today’s AI-driven search landscape. We cover:What Answer Engine Optimization (AEO) really means in practice.Why micro-intent queries are the secret to getting cited in AI answers.How GEO builds on SEO and AEO to structure content for AI clarity.Why authority sources (like bios and high-trust platforms) matter more than ever.My own experiment: updating my HubSpot bio with targeted keywords to see if LLMs start surfacing me in AI search.If you’ve been wondering how to prepare your brand for AI search — and what actually moves the needle — this episode is for you.📌 Mentioned in this episode:AEO vs SEO vs GEOAnswer Engine Optimization strategiesMicro-intent keyword targetingFAQ schema for AI visibilityAI content optimization for startups💬 Let’s connect:LinkedIn → Cassie Clark | Content StrategistWebsite → cassieclarkmarketing.comKeywords: AEO, Answer Engine Optimization, AI Search, Generative Engine Optimization, SEO, Content Strategy, AI Marketing, Perplexity, Bing Copilot, ChatGPT SEO, FAQ Schema, AI Content Optimization, Startup Marketing, B2B Content Marketing, Digital Marketing TrendsFind the show notes and transcript here.

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