Send us a text📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIn today’s episode of Found in AI, I sit down with Lindsay Boyajian-Hagan, VP of Marketing at Conductor, to unpack how AI search is redefining visibility — and what brands need to know about optimizing for AEO (Answer Engine Optimization) instead of traditional SEO.We cover:What AEO actually is — and how it differs from SEO in the era of AI-generated answersWhy content depth, topical authority, and schema markup now determine who gets cited in ChatGPT, Perplexity, and Google’s AI OverviewsHow to map personas as prompts, not slide decks, to create content AI can understand and surfaceThe role of structure, author schema, and data-driven content in improving AI visibilityPractical steps to audit, prune, and rebuild your content strategy for AI searchIf you’ve been noticing traffic drop-offs or wondering how to keep your brand visible when algorithms stop playing by the old SEO rules, this episode will help you recalibrate your strategy for the next era of search.📌 Mentioned in this episode:Conductor’s approach to AEO and topical authoritySchema, author markup, and structured data best practicesAI search engines like ChatGPT, Perplexity, and Google GeminiBuilding audience-driven content systems that scale💬 Let’s connect:LinkedIn → Cassie Clark | Content StrategistWebsite → cassieclarkmarketing.comKeywords: AEO, Answer Engine Optimization, AI Search, Topical Authority, Schema, SEO, Conductor, AI-Driven Marketing, Generative Engine Optimization, GEO, Content Strategy, B2B MarketingFind the transcript and show notes here.

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