How AI Search Really Works (and How to Show Up)

21/10/2025 23 min Episodio 10
How AI Search Really Works (and How to Show Up)

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Episode Synopsis

Send us a text📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIn today’s episode of Found in AI, I sit down with Charlie Graham, founder and CEO of RivalSee, to unpack how AI visibility optimization — or AIVO — is reshaping the way brands show up inside ChatGPT, Perplexity, and Google’s AI mode.We cover:How AI engines actually source, rank, and surface brand mentionsWhy long-tail, bottom-of-funnel content is outperforming top-of-funnel in AI-driven searchHow structured data, static content, and schema impact visibility in real-time resultsThe difference between being linked and being mentioned — and why most brands get it wrongPractical ways small teams can start experimenting with AI visibility without overhauling their entire SEO strategyIf you’ve been wondering how to adapt your content strategy for the next era of search — and make sure your brand actually shows up in AI answers — this episode is for you.📌 Mentioned in this episode:AI Visibility Optimization (AIVO)RivalC (AI visibility tracking)Long-tail keyword strategies for AI searchStructured data and schema markupChatGPT, Perplexity, and Google AI Mode💬 Let’s connect: LinkedIn → Cassie Clark | Content Strategist Website → cassieclarkmarketing.comKeywords: AIVO, AI Visibility Optimization, AI Search, SEO, Long-Tail Keywords, Structured Data, Generative Engine Optimization, AEO, GEO, Brand Mentions, Content Strategy, B2B MarketingFind the show notes and transcript here.

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