Send us a text📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIn this episode of Found in AI, I sit down with Usama Khan, a B2B SaaS content strategist, to unpack how bottom-of-funnel content is evolving in the age of AI search—and why clarity and real customer insight matter more than ever.We cover:Why middle- and bottom-of-funnel content now drives the majority of AI search visibilityThe three proven formats every startup should prioritize: category, comparison, and jobs-to-be-done keywordsHow to use sales calls and product demos to write content that actually convertsWhy generic messaging confuses both readers and large language modelsThe growing role of authority signals like Reddit mentions and G2 reviews in AI visibilityIf you’ve been wondering how to adapt your content strategy for an AI-first search world — and how to make bottom-of-funnel content work harder than ever — this episode is for you.📌 Mentioned in this episode:Bottom-of-funnel content frameworksCategory, comparison, and alternative pagesJobs-to-be-done keyword researchContent pyramid model (via Animals)AI search visibility metrics and authority signals💬 Let’s connect: LinkedIn → Cassie Clark | Content Strategist Website → cassieclarkmarketing.comKeywords: Bottom-of-Funnel Content, AI Search, B2B SaaS Marketing, Comparison Pages, SEO for AI, Generative Engine Optimization, Content Strategy, Thought Leadership, Jobs to Be Done, Authority SignalsFind the show notes and transcript here.

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