Send us a text📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIn today's episode of Found in AI, I sit down with Nathaniel Miller, Head of Marketing at Ashbrook Technologies and founder of his own growth agency, to unpack one of the biggest questions in AI visibility right now — do brand mentions matter more than backlinks?We cover:Why backlinks and brand mentions both influence AI search visibility — and when one matters more than the otherHow digital PR, social presence, and relationship-building shape off-page SEO in the AI eraThe decline of Reddit’s influence and what might come next for community-based authority signalsHow marketers can approach AI search (AEO, GEO) without abandoning SEO fundamentalsThe tools and tactics Nathaniel recommends, including Qwoted and intentional backlink outreachIf you’ve been wondering how to adapt your link-building and PR strategy for AI-driven search — and how to earn visibility that actually lasts — this episode is for you.📌 Mentioned in this episode:Digital PR and backlink strategiesOff-page SEO for AI visibilityReddit and community-based authority signalsQuoted (modern HARO alternative)AI search and visibility metrics💬 Let’s connect: LinkedIn → Cassie Clark | Content Strategist Website → cassieclarkmarketing.comKeywords: Brand Mentions, Backlinks, Digital PR, AI Search, Generative Engine Optimization, AEO, GEO, Off-Page SEO, Authority Signals, Content Strategy, B2B MarketingFind the show notes and transcript here.

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