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Reflecting on 15 Years: Automotive Industry Transformation

For the Road Forward - Autotrader and Kelley Blue Book B2B
08/04/2025 21 min
Reflecting on 15 Years: Automotive Industry Transformation

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Episode Synopsis

Guest Expert: Isabelle Helms, VP of Research and Market Intelligence at Cox Automotive, joins Jade Terreberry to discuss the transformative changes in the automotive industry over the past 15 years.

More episodes of the podcast For the Road Forward - Autotrader and Kelley Blue Book B2B

Competing Beyond the Offer: Why Dealers Need a Long Tail Strategy Now 21/10/2025
Omni-Channel, AI, and Engagement: What Dealers Should Prioritize Now 13/10/2025
Leveraging Every Touchpoint: Drive Your Shopper Satisfaction and Profitability 30/09/2025
Rethinking Inventory: How AI and Discipline Drive Dealer Success 16/09/2025
Changing the Game: How Car and Driver’s Marketplace Partnership Changes Everything 09/09/2025
What Dealers Must Rethink: All About Attribution, AI, and Data 26/08/2025
How AI Is Reshaping Automotive: Sales and Strategy to Embrace 19/08/2025
Fix Your Marketing ROI: How Multi-Touch Attribution Can Help 12/08/2025
Start Tracking What Actually Converts: The Days of Chasing Leads are Over 05/08/2025
Finally See the Full Buyer Journey: The Modern Dealer’s Differential 29/07/2025
Ver todos los episodios
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