Maximizing ROI and Customer Value: Making Better Informed Spend Decisions

For the Road Forward - Autotrader and Kelley Blue Book B2B
04/02/2025 16 min
Maximizing ROI and Customer Value: Making Better Informed Spend Decisions

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Episode Synopsis

In this episode host Jade Terreberry sits down with Elizabeth Stegall, Senior Director of Client Retention at Autotrader and Kelley Blue Book. They discuss the latest strategies for maximizing return on investment (ROI) in the automotive industry, focusing on overcoming data blind spots, optimizing revenue streams, and enhancing customer lifetime value.

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