What happens when innovation outpaces culture?In this episode of Elements of Culture, we sit down with William Rubio, Chief Revenue Officer at CallTower, to explore how leaders can keep humanity at the center of technological transformation.William challenges the idea that AI will replace people—instead, he argues that it will reveal them. It exposes inefficiencies, highlights communication gaps, and forces organizations to confront whether their culture truly empowers people to lead from any seat.From navigating resistance to change, to building trust in distributed teams, William shares lessons learned across three decades in telecom—offering a clear message for modern leaders: if your team isn’t growing with the pace of technology, it’s not the tools holding you back. It’s your culture.Join us weekly as we dig into the real stories behind work culture transformation. Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.

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