Entrepreneurship is equal parts failure and faith in the next step. Eric Gordon, CEO of Parakeet, joins Elements of Culture to share his story of growth—from early sales struggles to leading a thriving remote team. Hear how he learned to follow his gut, build through mentorship, and create a culture where accountability and fun coexist.We'll cover: • reverse-engineering goals into daily actions• shifting from agency to SaaS with real user pain• replacing feature dumps with discovery-led selling• hiring for mutual fit and long-term growth• building a remote culture that stays collaborative• scaling sales with talent, methodology and accountability• using customer conversations to guide product and AI bets• treating risk as a lever and failure as dataJoin us weekly as we dig into the real stories behind work culture transformation. Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.

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