Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/scheduleIn this game-changing episode, Sasha sits down with Marin Istvanic, Head of Performance at Inspire agency, to break down his exact $100+ million Meta advertising strategy that's helped scale ecommerce brands from startup to 8-figures.Marin shares the tactical playbook he's used across 8 years of media buying, revealing how creative-based targeting has replaced traditional interest targeting, and why your ad creative is now doing the heavy lifting in audience selection. This episode is packed with actionable insights on:• How creative hooks now control targeting instead of audience interests• The exact ABO testing structure for scaling winning ads• White-listing strategies that drive 70% of high-performing ad spend• AI tools for creative production and campaign optimization• Why ROAS targets must decrease as you scale (and why that's profitable)• The compound effect of creative volume, offers, and white-listingIf you're ready to break through spending plateaus and scale your ad accounts like the pros, this episode delivers the blueprint.------------------------------------------------Connect with Marin Istvanic (Guest):Instagram: https://www.instagram.com/m17istvanic/Twitter: https://twitter.com/IstvanicMarinLinkedin: https://www.linkedin.com/in/marin-istvanic/------------------------------------------------TIMESTAMPS:0:00 - Intro1:20 - From Football to Media Buying Journey3:44 - Computer Science + Sports Background4:29 - 8 Years of Platform Changes5:26 - Creative-Based Targeting Revolution7:19 - Customer Research with AI Tools10:02 - Creative Demographics Impact Delivery11:16 - ABO vs Advantage Plus Testing Strategy14:38 - Cost Cap Strategy for Weekends16:25 - Scaling Blockers & Creative Volume19:01 - ROAS Reality Check & Margins21:27 - Subscription vs First-Order Profitability24:04 - New Customer ROAS Strategy26:41 - Breaking Through Spending Fear29:22 - The Oodie Success Story32:24 - Unlocking Growth Milestones34:37 - White-listing Strategy Deep Dive37:24 - White-listing Setup & Negotiation39:24 - AI Tools for Media Buying42:23 - Ideal Client Profile44:03 - What Drives Marin Daily45:24 - Final Thoughts & Contact InfoAbout Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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