Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this inspiring episode, Sasha sits down with Steve Towner, founder of Voortrekka Australia, a specialized camping gear company that's revolutionizing outdoor organization. Steve, a 20-year Australian Army veteran and former Major who served in Iraq and Afghanistan, shares his incredible journey from military logistics to e-commerce success, building a thriving business around "The Cape" - a 71L modular camping duffle bag that generated over $70,000 per month within 2-3 months of launch.You'll learn:• How Steve sold 20 bags in 48 hours using just a Stripe link and social media (the "pirate campaign" strategy)• Why military logistics training translates perfectly into e-commerce operations and customer obsession• How to validate product ideas without a website and turn customer relationships into brand evangelists• Strategic pricing and upselling tactics that can increase AOV by 20% immediately--------------------------------------------------------Connect with Sasha (Host)Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/Connect with Steve Towner (Guest)Voortrekka Australia Website: https://voortrekka.com.au--------------------------------------------------------TIMESTAMPS0:00 - Intro: From Zero to $70K/Month in 3 Months1:37 - Steve's 20-Year Military Career: From Lieutenant to Major3:42 - Military Logistics: Managing 200 People and Combat Deployments5:14 - The Breaking Point: Wife's Burnout and Exit Strategy Planning6:34 - How Facebook Ads Led to Joining Ecom Capital8:04 - Starting With Zero Experience: "No Product, No Plan"11:02 - The Power of Community and Peer Support in Ecom14:47 - The "Pirate Campaign": Validating Products Without a Website19:36 - Selling $5,000 Worth of Bags with Just a Stripe Link22:29 - Why Product Development Trumps Perfect Marketing25:18 - Customer Obsession: Personal Video Messages for Every Sale29:26 - Making Your First Customer Your VVIP Brand Advocate32:38 - Live Coaching Session: Optimizing AOV and ROAS Strategy42:12 - Referral Systems: Turning One Customer Into Two Sales47:11 - Building Scalable Systems vs. Adding Complexity52:15 - Future Vision: From $10K to $100K Monthly Goals58:12 - Military Mindset vs. Entrepreneur Confidence BuildingAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #militaryveteran #businesReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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