Episode Synopsis "Episode 4 | Customer First Approaches for Category Management"

David Ciancio talks with Daryl Wehmeyer, Head of Category Management, North America for dunnhumby about what Customer First means.

Listen "Episode 4 | Customer First Approaches for Category Management"

More episodes of the podcast dunnhumby Customer Science Podcast

• Episode 9 | Customer First Personalisation at Scale, with Emily Turner
• Episode 8 | Insights from the Consumer Pulse Survey, February 2022
• Episode 7 | Customer First Business Practices for Inflationary Times
• Episode 6 | Retail Media at dunnhumby
• Episode 5 | What Customer First Means in Retail Media
• Episode 4 | Customer First Approaches for Category Management
• Episode 3 | Grant Steadman, President of North America for dunnhumby
• Episode 2 | The 2021 Retailer Preference Index: Who’s winning and why
• Episode 1 | What it means to be Customer First