Episode Synopsis "MKTG 4900 Ch. 6 Product & Brand Strategy "1""

This podcast lecture begins the discussion of the Marketing Plan Handbook chapter 6 PRODUCT/BRAND Strategy within the Marketing Mix.

Listen "MKTG 4900 Ch. 6 Product & Brand Strategy "1""

More episodes of the podcast Dr. Carter CSUB MKTG 3000 & 4900

• MKTG 3000 -- Ch. 19 Pricing Strategy 2
• MKTG 3000 -- Ch. 19 Pricing Strategy 1
• MKTG 4900 Ch. 7 Pricing Strategy 2
• MKTG 4900 Ch. 7 Pricing Strategy 1
• MKTG 4900 Ch. 9 Promotions & IMC Strategy 2
• MKTG 4900 Ch. 9 Promotions & IMC Strategy 1
• MKTG 4900 Ch. 8 Marketing Channels & Logistics Strategy "4"
• MKTG 4900 Ch. 8 Marketing Channels & Logistics Strategy "3"
• MKTG 4900 Ch. 8 Marketing Channels & Logistics Strategy "2"
• MKTG 4900 Ch. 8 Marketing Channels & Logistics Strategy "1"
• MKTG 3000 -- Ch. 22 Social Media "2"
• MKTG 3000 -- Ch. 16 Promotion Strategy "3" & Ch. 17 Advertising/PR & Ch. 22 Social Media "1"
• MKTG 3000 -- Ch. 16 Promotion Strategy "2"
• MKTG 3000 -- Ch. 16 Promotion Strategy "1"
• MKTG 4900 Ch. 6 Product/Brand Strategy "3"
• MKTG 4900 Ch. 6 Product & Brand Strategy "2"
• MKTG 4900 Ch. 6 Product & Brand Strategy "1"
• MKTG 3000 -- Ch. 15 Retailing Strategy "2"
• MKTG 3000 -- Ch. 13 Place & Marketing Channels "2" ... AND ... Ch. 15 Retailing Strategy "1"
• MKTG 3000 -- Ch. 13 Place & Marketing Channels "1"
• MKTG 4900 Ch. 5 Planning DIRECTION "3"
• MKTG 4900 Ch. 5 Planning DIRECTION "2"
• MKTG 4900 Ch. 5 Planning DIRECTION "1"
• MKTG 3000 -- Ch. 12 Services as Products “2”
• MKTG 3000 -- Ch. 12 Services as Products "1"
• MKTG 3000 -- Ch. 10 & Ch. 11 Product "3"
• MKTG 3000 -- Ch. 10 Product "2"
• MKTG 3000 -- Mktg Mix Overview & Ch. 10 Product "1"
• MKTG 4900 Intro Podcast Lecture
• MKTG 3000 Module 4 Podcast Intro