MKTG 4900 Ch. 5 Planning DIRECTION "1"

MKTG 4900 Ch. 5 Planning DIRECTION "1"

Dr. Carter CSUB MKTG 3000 & 4900

26/03/2020 7:00AM

Episode Synopsis "MKTG 4900 Ch. 5 Planning DIRECTION "1""

This podcast lecture begins the discussion of Marketing Plan Handbook chapter 5 Planning Direction.

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