MKTG 4900 Ch. 7 Pricing Strategy 1

MKTG 4900 Ch. 7 Pricing Strategy 1

Dr. Carter CSUB MKTG 3000 & 4900

09/05/2020 11:09AM

Episode Synopsis "MKTG 4900 Ch. 7 Pricing Strategy 1"

This podcast lecture begins the discussion of the Marketing Plan Handbook chapter 7 PRICING Strategy within the Marketing Mix.

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