Ep. 4 - Stop Losing Money on a Misdefined MQL

Demand Gen Made Simple
17/05/2022 10 min Episodio 4

Listen "Ep. 4 - Stop Losing Money on a Misdefined MQL"

Descargar episodio Ver en sitio original

Episode Synopsis

The MQL is so commonly misunderstood and misdefined that it's actually costing companies tons of money and fueling misalignment between marketing and sales. In this episode, we go back to marketing basics on what an MQL stands for, why it's misunderstood, why it's costing companies tons of money, and why it's time to transform its definition in B2B marketing. 

More episodes of the podcast Demand Gen Made Simple

S2:E4 - 6sense Breakthrough Unleashed - Part 3 with Saima Rashid, Kevin Ryan, Dina Otero, and Jonathan Burg - Generative AI world, personalization, from leads to accounts, holistic customer journeys 12/11/2024
S2:E3 - 6sense Breakthrough Unleashed - Part 2 with Andy Champion, Jon Russo, Christine Polewarczyk, Surj Gish & Juanita Baker, and Kerry Cunningham - GTM, buyers journeys, maximizing investments 05/11/2024
S2:E2 - 6sense Breakthrough Unleashed - Part 1 with Matt Heinz, Sarah Sehgal, Stefano Iacono, EJ Oelling - Is demand gen dead, are MQLs still important, modernizing Events 22/10/2024
S2:Ep1 - Diagnosing Revenue Health, Partner-Led Growth, and Partnering with Sales 03/10/2024
Season 1 Has Wrapped! 13/06/2023
Ep. 55 - Solving the Attribution Puzzle with Drew Smith, CEO Attributa 06/06/2023
Ep. 54 - The Power of Alignment: Driving Revenue through Marketing and Sales Synergy with Steffen Hedebrandt, co-founder and CMO of Dreamdata 30/05/2023
Ep. 53 - Old vs New: Why Nurturing is So Much More Than Email Marketing 23/05/2023
Ep. 52 - The Importance of Lead Lifecycle Stages in Modern Demand Gen 16/05/2023
Ep. 51 - From Theory to Practice: Experimentation in B2B Marketing - with Andres Glusman, CEO of Do What Works 02/05/2023
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA