Ep. 51 - From Theory to Practice: Experimentation in B2B Marketing - with Andres Glusman, CEO of Do What Works

02/05/2023 34 min Temporada 1 Episodio 51

Listen " Ep. 51 - From Theory to Practice: Experimentation in B2B Marketing - with Andres Glusman, CEO of Do What Works "

Episode Synopsis

 Your questions, answered. Andres Glusman joins Janelle Amos to discuss the place experimentation has in the B2B marketing space. We cover topics like: 


Is there such a thing as testing too much? 

Do you need tech and tools to run experiments? 

Is the juice worth the squeeze? 

Leveraging experimentation vs abusing experimentation 

Assess risk and concluding impact



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