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Listen "S2:E3 - 6sense Breakthrough Unleashed - Part 2 with Andy Champion, Jon Russo, Christine Polewarczyk, Surj Gish & Juanita Baker, and Kerry Cunningham - GTM, buyers journeys, maximizing investments"
Episode Synopsis
Guests in part 2:
Andy Champion - SVP International at 6sense
Right way to expand GTM internationally
#1 thing companies do wrong when expanding into EMEA
Jon Russo - Founder and CMO at B2B Fusion
ABM vs ABX, definitions, which is right for you
What NOT to do when moving from lead-based to account-based
Christine Polewarczyk - SVP Product Marketing and Research at PathFactory
Supporting the buyers journey in a frictionless way using AI
Back to basics - all about quality
Surj Gish & Juanita Baker - Managing director and VP strategy, planning, and integration at ROI DNA
Foundations in 6sense to maximize investment with LinkedIn
How to not be bullied to stop TOFU for lower funnel conversion tactics
Kerry Cunningham - Research and Thought Leadership at 6sense
2024 buyer experience report - trends, insights
How to align marketing and sales in modern B2B buyers journey
Resources:
https://6sense.com/resources/buyer-experience-report/2024-b2b-buyer-experience-report
APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7
More about the host, Janelle Amos:
LinkedIn: https://www.linkedin.com/in/janelleamos/
Website: https://elevate-growth.com/
YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A
Andy Champion - SVP International at 6sense
Right way to expand GTM internationally
#1 thing companies do wrong when expanding into EMEA
Jon Russo - Founder and CMO at B2B Fusion
ABM vs ABX, definitions, which is right for you
What NOT to do when moving from lead-based to account-based
Christine Polewarczyk - SVP Product Marketing and Research at PathFactory
Supporting the buyers journey in a frictionless way using AI
Back to basics - all about quality
Surj Gish & Juanita Baker - Managing director and VP strategy, planning, and integration at ROI DNA
Foundations in 6sense to maximize investment with LinkedIn
How to not be bullied to stop TOFU for lower funnel conversion tactics
Kerry Cunningham - Research and Thought Leadership at 6sense
2024 buyer experience report - trends, insights
How to align marketing and sales in modern B2B buyers journey
Resources:
https://6sense.com/resources/buyer-experience-report/2024-b2b-buyer-experience-report
APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7
More about the host, Janelle Amos:
LinkedIn: https://www.linkedin.com/in/janelleamos/
Website: https://elevate-growth.com/
YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A
More episodes of the podcast Demand Gen Made Simple
Season 1 Has Wrapped!
13/06/2023
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