In this episode, Brayden Lee sits down with the hair industry’s king of cool and proof that a personal brand can build an empire, Dom Pelli. They unpack how Dom went from behind the chair to behind the algorithm, mastering consistency, community, and creative confidence.This chat dives into what it really takes to grow a name in beauty today. Plus, a cheeky round of “Less than ideal Consultations” keeps things fun. After all, it wouldn't be Can We Go Live without a little chaos.Takeaways- It's a journey that takes time and effort.- Consistency in content creation is key.- Understanding your audience is crucial for engagement.- Professional branding can open many doors.- Marketing is more accessible than ever before.- Social media is a powerful tool for personal branding.- Authenticity resonates with audiences.- Trial and error is part of learning what works.- Building a personal brand provides security in your career.- Embrace technology and tools to enhance your business.Can We Go Live is powered by Your Salon Support. New episodes drop weekly on YouTube, Spotify, and Apple Podcasts. Want a loyalty program like the ones we talk about? 👉 Get your free demo at yssloyalty.com — and see what everyone’s raving about.

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