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Listen "S2:E4 - 6sense Breakthrough Unleashed - Part 3 with Saima Rashid, Kevin Ryan, Dina Otero, and Jonathan Burg - Generative AI world, personalization, from leads to accounts, holistic customer journeys"
Episode Synopsis
Guests in part 3:
Saima Rashid - SVP Marketing & Revenue Analytics at 6sense
How to use 6sense for ABM at scale
How to succeed in today’s generative AI world
Why it’s critical to get teams thinking outside the box
Kevin Ryan - Head of Revenue IBISWorld
How to support how buyers WANT to buy today
How to tactically become an expert in personalization
Why marketing is a rugby team, not a relay race
Dina Otero - VP Demand Gen at Mission Cloud
Success story from ‘in the trenches’ moving from lead model to account-focused
Challenges when switching from lead to account model
Favorite strategies for marketers for 2025
Jonathan Burg - SVP Revenue at New Breed
How to think holistically when building a customer lifecycle
How to gain GTM fit
Metrics revenue leaders are focused on right now
APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7
More about the host, Janelle Amos:
LinkedIn: https://www.linkedin.com/in/janelleamos/
Website: https://elevate-growth.com/YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A
Saima Rashid - SVP Marketing & Revenue Analytics at 6sense
How to use 6sense for ABM at scale
How to succeed in today’s generative AI world
Why it’s critical to get teams thinking outside the box
Kevin Ryan - Head of Revenue IBISWorld
How to support how buyers WANT to buy today
How to tactically become an expert in personalization
Why marketing is a rugby team, not a relay race
Dina Otero - VP Demand Gen at Mission Cloud
Success story from ‘in the trenches’ moving from lead model to account-focused
Challenges when switching from lead to account model
Favorite strategies for marketers for 2025
Jonathan Burg - SVP Revenue at New Breed
How to think holistically when building a customer lifecycle
How to gain GTM fit
Metrics revenue leaders are focused on right now
APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7
More about the host, Janelle Amos:
LinkedIn: https://www.linkedin.com/in/janelleamos/
Website: https://elevate-growth.com/YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A
More episodes of the podcast Demand Gen Made Simple
Season 1 Has Wrapped!
13/06/2023
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