Episode 6 - Scaling personalization to all customers throughout the buying journey

06/01/2018 7 min
Episode 6 - Scaling personalization to all customers throughout the buying journey

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Episode Synopsis

Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be turned into conversions if you know how to use the tools properly.

In this abridged version of my live web chat from August 2017 with AutoLeadStar Co-Founder and CEO Aharon Horwitz we explore the Artificial Intelligence (AI) tools revolutionizing automotive digital marketing.

Talking points include:

- Tracking user behavior in real time to offer relevant content
- Eliminating the busywork of campaign segmentation
- Scaling personalization to all customers throughout the buying journey

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