Episode Synopsis "Episode 6 - Scaling personalization to all customers throughout the buying journey"

Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be turned into conversions if you know how to use the tools properly. In this abridged version of my live web chat from August 2017 with AutoLeadStar Co-Founder and CEO Aharon Horwitz we explore the Artificial Intelligence (AI) tools revolutionizing automotive digital marketing. Talking points include: - Tracking user behavior in real time to offer relevant content - Eliminating the busywork of campaign segmentation - Scaling personalization to all customers throughout the buying journey Join the conversation on DealerRefresh: bit.ly/acadz304 Access Complete Edited Video Here: bit.ly/acadz265 For more information about AutoLeadStar on DealerRefresh, text AUTOLEADSTAR to 555888 or go to www.dealerrefresh.com/autoleadstar

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• Episode 15 - Semcasting Acquires Transparency AI - Interview With Ray Kingman, CEO
• Episode 14 - Industry Dirt, Drama, and Dealer-Vendor Role Playing - 2018 Predictions
• Episode 13 - Experian Acquires String Automotive - Ryan Gerardi Interview with Ken Kolodziej, CEO
• Episode 12 - FixedOps Marketing, Vehicle Subscription Models, 2017 Finale
• Episode 11 - Down Market? Time for a Little “Old School” Automotive
• Episode 10 - The Myth of Selling Cars to Millennials - DealerRefresh Web Chat
• Episode 6 - Scaling personalization to all customers throughout the buying journey