Episode Synopsis "Episode 12 - FixedOps Marketing, Vehicle Subscription Models, 2017 Finale"

Chris K Leslie and Ryan Gerardi are back for Episode #12, our final co-hosted show for 2017. In this edition we open up with a friendly debate about whether there is or is not opportunity for dealers to do more with their fixed-ops business, and if so then what exactly is the opportunity, how dealers can capitalize on that, and why. We also continue our exploration of Vehicle Subscription Models, leading off with Volvo’s “Care” program, and how the idea of this emerging trend can and will shape the future of vehicle ownership and the franchise dealer business model. On a side note we talk about why the DealerRefresh blog no longer supports comments and forces people to discuss articles in the forums. Links to subjects discussed: - DealerRefresh Roundtable Session #6 w/ Brian Pasch and Kevin Frye Vehicle Subscription Models - Future of Dealerships: http://bit.ly/roundtableplaylist & https://forum.dealerrefresh.com/threads/vehicle-subscription-models-is-fair-the-answer.5542/ - Hoot Interactive Webinar - Dynamic Inventory Display Ads: http://bit.ly/acadz297 This podcast is brought to you by the Vehicle Acquisition Network: When you’re trying to keep your pre-owned lot stocked with high-quality, in-demand vehicles, dealing with auctions can be costly and time-consuming, plus you always risk having your price bid up by competing dealers. With V.A.N. you go straight to the source, acquiring pre-owned vehicles directly from private sellers in your target market. The Vehicle Acquisition Network saves you time and money by automatically searching online listings to locate your most sought-after units from independent sellers in your area. Find the pre-owned vehicles you want faster than your competitors for hundreds less than you would pay at auction. For more information, text BUYWITHVAN to 555888 or go to dealerrefresh.com/van.

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• Episode 15 - Semcasting Acquires Transparency AI - Interview With Ray Kingman, CEO
• Episode 14 - Industry Dirt, Drama, and Dealer-Vendor Role Playing - 2018 Predictions
• Episode 13 - Experian Acquires String Automotive - Ryan Gerardi Interview with Ken Kolodziej, CEO
• Episode 12 - FixedOps Marketing, Vehicle Subscription Models, 2017 Finale
• Episode 11 - Down Market? Time for a Little “Old School” Automotive
• Episode 10 - The Myth of Selling Cars to Millennials - DealerRefresh Web Chat
• Episode 6 - Scaling personalization to all customers throughout the buying journey