Episode Synopsis "Episode 10 - The Myth of Selling Cars to Millennials - DealerRefresh Web Chat"

Millennials differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars. Dealers, however, because of the unique complexity to shopping and buying cars, are faced with tremendous new challenges when it comes to embracing e-commerce, but they still need to adapt to accommodate this generation of shoppers. In this podcast interview featuring Drive Motors Head of Growth Rune Hauge from our September 2017 webinar you will learn more about millennials, their core values, and how to enhance the shopping experience not only with this demographic, but all modern day auto shoppers. Talking points include: - Who millennials are and their buying habits - What your dealership can do to win over millennials as customers - Digital tactics that you can implement today Join the conversation on DealerRefresh: http://bit.ly/acadz361 Instant Access to Webinar Recording: http://bit.ly/acadz289 This podcast is brought to you by Drive Motors. Powering e-commerce for more than $1B in cars, Drive Motors builds e-commerce experiences for auto dealers. With the Drive Motors online checkout experience, car buyers can order directly from the dealership website, day or night, including financing, leasing, trade-ins, vehicle upgrades, and pickup or same-day delivery. For more information, text DRIVEMOTORS to 555888 or go to www.dealerrefresh.com/drivemotors.

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• Episode 11 - Down Market? Time for a Little “Old School” Automotive
• Episode 10 - The Myth of Selling Cars to Millennials - DealerRefresh Web Chat
• Episode 6 - Scaling personalization to all customers throughout the buying journey