Episode Synopsis "#S1E11: Stefan Kolle: To be able to deliver great experience at the touchpoint, the whole organization needs to have that customer centric outlook."

Another amazing speaker explains how to find out about customers and how to make them more loyal and happy by #CustomerCentricity. Please meet Stefan Kolle, founder of Futurelab - marketing and customer strategy company in Belgium.

Listen "#S1E11: Stefan Kolle: To be able to deliver great experience at the touchpoint, the whole organization needs to have that customer centric outlook."

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• #S1E11: Stefan Kolle: To be able to deliver great experience at the touchpoint, the whole organization needs to have that customer centric outlook.
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• #S1E8: Dr Jason Sit: Customer Experience is about emotions, behaviour, that can take time to pay back.
• #S1E7: Colin Shaw: We look at the experience from four perspectives: rational, emotional, subconcious and psychological to understand what's customer motivation.
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• #S1E5: Arthur Hery: Investing in Customer Experience is going to create that extra difference which could enable a brand to succesfully strive in multiple enviroment.
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• #S1E3: Prof. Dimitrios Buhalis: Customer Experience is about understanding your client intimately and provide what they need before they know it.
• #S1E2: Adrian Swinscoe: In 5 years time we will be excited by the possibilities but frustrated at the progress we have made.
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