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Episode Synopsis "CDP002 - How Honest Communication Builds Lasting Relationships in Small Business with Jerry Fortin"
We've made it to episode two! I guess this isn't just a fluke after all. I know what you're thinking and yes, today's episode is absolutely better than the last, so get ready. We've all been in situations where we've accidentally broken a customer's favorite item or discovered some unfortunate news that's hiked up their bill, and we've all asked ourselves that same question, "Now what?" Do I run for the hills and change my name, or do I confront the customer and be as honest and open as possible? Is there a way to transform this situation into a positive one and highlight my customer service, as well as my moral standards? You bet your vase-breaking butt there is. In episode two, corporate retiree and small business owner, Jerry Fortin highlights the importance of managing customer expectations right from the get-go, and explains why open and honest communication is the most vital piece of establishing trust, loyalty, and appreciation with your customers. No matter what happens, there is always an opportunity to take a series of unfortunate events and turn them into a more favorable outcome. From paperboy to a boy making paper, Jerry preaches the value of giving back to your community and providing a real story about your brand because it's that personal interaction and connection that incentivizes customers to keep coming back.
In God we trust