Episode Synopsis "Episode 1: The story behind A.H Beard’s massive success in China."

A.H. Beard is a 120 year old family business and a highly respected manufacturer of high quality bedding and mattresses in Australia which they export all over the world. Their business in China has exploded with over 50 showrooms and a local team who have seen the benefits of competing on quality and value rather […]

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More episodes of the podcast China Success

• Episode 10: The Penfolds success story in China
• ‘Brand Heidi’ in China
• Episode 8: Blackmores – an Australian success story in China
• Two Hands: A modern and traditional success story to winning in China
• Episode 6: Uscom thrives in China’s burgeoning healthcare sector
• Episode 5: Canva’s Hyperlocalization strategy for entering the China market
• Episode4: Nike’s Branding Strategy to capture the China market – Revealed!
• Episode 3: How Mackas are navigating the Nine Bends Bridge into China
• Episode 2: Nutreat’s fast track entry into China’s booming aged care sector
• Episode 1: The story behind A.H Beard’s massive success in China.