Episode Synopsis "Episode4: Nike’s Branding Strategy to capture the China market – Revealed!"

Do big international brands get a free pass when entering the China market? Is your international presence enough to be successful or do you need to rethink and develop a new strategy for China?

Listen "Episode4: Nike’s Branding Strategy to capture the China market – Revealed!"

More episodes of the podcast China Success

• Episode 10: The Penfolds success story in China
• ‘Brand Heidi’ in China
• Episode 8: Blackmores – an Australian success story in China
• Two Hands: A modern and traditional success story to winning in China
• Episode 6: Uscom thrives in China’s burgeoning healthcare sector
• Episode 5: Canva’s Hyperlocalization strategy for entering the China market
• Episode4: Nike’s Branding Strategy to capture the China market – Revealed!
• Episode 3: How Mackas are navigating the Nine Bends Bridge into China
• Episode 2: Nutreat’s fast track entry into China’s booming aged care sector
• Episode 1: The story behind A.H Beard’s massive success in China.