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Episode Synopsis "Product Marketing tips for Small Businesses with Alicia Carney"
In this episode we speak to Alicia Carney who joined us from London. Alicia is currently working as a Product Marketer for a leading online delivery company in the UK. Alicia has had the experience of working for major brands such as Jawbone, Kayako and Tallie. Alicia has over 8 years experience in B2B and B2C product marketing and is passionate about helping benefit corporations and small businesses. In this episode we harness Alicia’s deep understanding of Product Marketing as we first identify what product marketing is, the top three things a small business owner should focus on in product marketing, the understanding of differentiation versus distinctiveness, and the future of product marketing in general.
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