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Episode Synopsis "Katelyn Bourgoin on the Importance of User Research for Startups"
In this episode, we speak to Katelyn Bourgoin who takes us through the ins and outs of the Customer Discovery process and why it should be important to startups, founders and small businesses. In this podcast, we discuss the following topics: - How to structure customer interviews - What sort of questions to ask in customer interviews - How far to go to get background information on customers - When to handle the customer discovery process yourself, and when to hand it over to a professional - Trust hacking - what is it and how it benefits you
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