In this episode of the Average Jacks Podcast, I’m joined by Sam Goodson — natural bodybuilder & hormone optimisation coach. Sam shares his journey from teen competitor in natural bodybuilding show, and how those experiences shaped his coaching philosophy.We get into the real talk about the challenges of promoting natural bodybuilding in a world obsessed with enhanced physiques, and how Sam helps clients stay committed to the long game. We also dive deep into hormone health — from boosting testosterone naturally to spotting red flags in clients and taking a truly holistic approach to physical and mental wellbeing.Sam opens up about the motivation behind building his own coaching app, the pressures and rewards of content creation, and what it really takes to build a supportive online community. Plus, we explore his mindset practices, daily habits, and advice for aspiring coaches trying to break into the online space.Whether you’re into bodybuilding, coaching, or just want to improve your overall health and discipline — this one is packed with valuable insight.🎧 Available now on all platforms!📲 Follow Sam on Instagram: @samgoodson_📺 Watch his YouTube content: Sam Goodson - YouTubeA huge thanks to our sponsor, Viribus Strength! 💪 Use the code ‘average Jack’ for 20% off at www.viribusstrength.co.uk.For more podcast content and updates, head to www.jackmckiernan.co.uk.

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