Episode Synopsis "06 You may think you're better, but you're not!"

The painful truth, you're average and your customers know it. If you offer a service and your regulars are getting some of those services at other locations, they are telling you that you are not special. What are some ways you can add value to the process to shift the equation in your favor?

Listen "06 You may think you're better, but you're not!"

More episodes of the podcast Automotive Service Podcast

• 06 You may think you're better, but you're not!
• 05 Why do your customers get some work done at other places?
• 04 Using “perception” to your advantage
• 03 What does “cost” actually mean to your customer?
• 02 Perception vs Reality - Why Actual Value is irrelevant
• 01 The Magic Sales Formula