Episode Synopsis "02 Perception vs Reality - Why Actual Value is irrelevant"

Why do we use “perceived value” instead of “actual value”? What’s the difference? Episode 2 expands on our sales formula.

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More episodes of the podcast Automotive Service Podcast

• 06 You may think you're better, but you're not!
• 05 Why do your customers get some work done at other places?
• 04 Using “perception” to your advantage
• 03 What does “cost” actually mean to your customer?
• 02 Perception vs Reality - Why Actual Value is irrelevant
• 01 The Magic Sales Formula