Agent attraction in real estate refers to the strategies and tactics used by real estate companies to recruit and retain top-performing agents. The goal of agent attraction is to build a strong and successful team of agents who can provide high-quality services to clients and generate business for the company. Some common methods of agent attraction include offering competitive compensation packages, providing comprehensive training and support, creating a supportive and collaborative work environment, and offering opportunities for growth and advancement within the company. Effective agent attraction is crucial for the success of a real estate company, as it can help to attract and retain top talent, increase productivity and efficiency, and ultimately drive revenue and growth.

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