Jesse led a session focused on refining recruitment strategies for attracting agents to eXp, building on the previous "Power of 15 Minutes" exercise. He outlined the 7 Steps of Agent Attraction, emphasizing conversational flow — moving naturally from personal rapport to business discussions using direct or indirect invitations. Brooke shared her success in inviting five guests to eXpCon by tailoring her approach to each person’s goals, while Jesse encouraged using curiosity-driven pivots like “I’ve got this idea I can’t get out of my head” to open deeper conversations. The discussion also covered handling financial objections with empathy, focusing on education and long-term vision rather than immediate conversion. Jesse reinforced that confidence, authenticity, and belief in eXp’s value are key to effective recruitment. He encouraged consistent prospecting, self-tracking progress, and leveraging motivational tools like YEXP videos and the Fast Attract course to maintain momentum.

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