Jesse led a session focused on refining agent attraction skills, emphasizing that successful recruiting begins with asking the right questions and practicing active listening. He highlighted six elements of effective listening—honesty, neutrality, curiosity, context, open-ended questions, and thoughtful follow-ups—and encouraged agents to focus on understanding prospects rather than perfecting a script. The group discussed the importance of authenticity and enthusiasm in outreach, with Michael sharing his experience reconnecting with potential recruits and setting up discovery calls. Jesse reminded participants that attraction is about sharing personal stories and genuine curiosity, not pressure. The session also covered direct and indirect invitation techniques, handling nerves in conversations, and leveraging tools like the Attraction Agents app and eXp Explained sessions to provide value. Jesse concluded by addressing the Compass brand acquisitions, encouraging agents to reach out to displaced colleagues with empathy and transparency to start meaningful conversations about opportunity and growth.

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