Ever wondered what makes a major hit in entertainment? Join industry leaders as they dissect the elements of success for sequels, high ratings, and significant sales. Michael Iskas, Sharry Cramond, Melanie Leach, and Poppy Mason-Watts share their expertise on the critical factors that drive audience engagement and commercial success. This session explores the balance between creative storytelling, marketing strategies, and audience metrics, providing a comprehensive guide to creating and sustaining major hits in the entertainment industry.Speakers:Michael Iskas, Co-Founder & CEO, BETTER KNOWN EntertainmentSharry Cramond, Director of Food Marketing and M&S Loyalty, M&SMelanie Leach, CEO, South ShorePoppy Mason-Watts, Chief Growth & Impact Officer, WaterBearTakeaways:Key performance indicators for entertainment success.Strategies for achieving high ratings and audience engagement.Balancing creative storytelling with commercial objectives.--------------------Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.Join the conversation on social media:Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.IG: @advertisingweekFB: @advertisingweekLinkedIn: Advertising WeekFor more resources and exclusive content, visit our website at Advertising Week Europe.Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights. Copyright 2024 Advertising Week Europe

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