Is the advertising industry ready to confront the climate crisis? Join Rob McLaclan, Pauline Robson, and Fran Soares as they explore the critical intersection of advertising and sustainability. This session delves into the role of the advertising industry in driving positive environmental change, questioning whether current practices can align with the urgent need for climate action. Learn how future generations view the industry's impact on the planet and what steps can be taken to foster a more sustainable approach to advertising.Speakers:Rob McLaclan, Insight Executive, the7starsPauline Robson, Managing Partner, Head of Sustainability, EssenceMediacomFran Soares, Consultant, Ipsos Strategy3Takeaways:Insights into the advertising industry's impact on the climate crisis.Future generational perspectives on advertising and sustainability.Strategies for integrating sustainability into advertising practices.--------------------Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.Join the conversation on social media:Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.IG: @advertisingweekFB: @advertisingweekLinkedIn: Advertising WeekFor more resources and exclusive content, visit our website at Advertising Week Europe.Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights. Copyright 2024 Advertising Week Europe

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