Dive into the industry's obsession with measurement and its impact on marketing strategies. Ruth Mortimer and Tony Miller explore the balance between data-driven decisions and creative brand building. This session discusses the pitfalls of over-measuring and offers insights into finding the right balance to enhance both brand and business outcomes. Learn how to prioritise meaningful metrics and avoid the trap of excessive measurement in your marketing efforts.Speakers:Ruth Mortimer, Global President, Advertising WeekTony Miller, Non-Exec Board Chair, DMATakeaways:The pros and cons of extensive measurement in marketing.Finding the balance between data-driven strategies and creative brand building.Future trends in marketing measurement.--------------------Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.Join the conversation on social media:Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.IG: @advertisingweekFB: @advertisingweekLinkedIn: Advertising WeekFor more resources and exclusive content, visit our website at Advertising Week Europe.Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights. Copyright 2024 Advertising Week Europe

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