Discover how connectivity is reshaping the role of the CMO in this insightful session. Industry leaders discuss the importance of integrating digital strategies to create a unified brand experience. Learn how CMOs can bridge the gap between technology and customer engagement, leveraging data to drive personalised marketing efforts. This talk provides actionable strategies for standing out in a crowded market, enhancing customer relationships, and future-proofing your brand through innovative connectivity solutions.Speakers:Bart Michels, Executive Director, MSGSophie Devonshire, CEO, The Marketing SocietyJessica Myers, Chief Marketing Officer, The Very GroupRachel Swift, Chief Customer Officer, TescoTakeaways:The role of connectivity in modern marketing.Strategies for integrating digital and customer engagement.Future trends for CMOs in leveraging technology.--------------------Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.Join the conversation on social media:Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.IG: @advertisingweekFB: @advertisingweekLinkedIn: Advertising WeekFor more resources and exclusive content, visit our website at Advertising Week Europe.Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights. Copyright 2024 Advertising Week Europe

Ver todos los episodios