Explore the power of sports and entertainment partnerships in this dynamic session with leaders from Fuse, Vodafone, Pepsico, and British Gas. Learn how these collaborations enhance brand engagement and drive marketing success. This discussion covers the strategic importance of aligning with major sports events, the impact on brand perception, and the tangible benefits for businesses. Discover key insights and takeaways for leveraging sports and entertainment to boost your brand's visibility and customer connection.Speakers:Adam Warner, Head of EMEA Partnerships, PepsiCoAndy Freeman, Head of Sports Media and Sponsorship, VodafoneLisa Walker, Head of Media and Sponsorship, PepsicoLouise Johnson, CEO, FuseTakeaways:Strategies for leveraging sports and entertainment partnerships.Enhancing brand engagement through strategic collaborations.Future trends in sports marketing and sponsorship.--------------------Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.Join the conversation on social media:Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.IG: @advertisingweekFB: @advertisingweekLinkedIn: Advertising WeekFor more resources and exclusive content, visit our website at Advertising Week Europe.Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights. Copyright 2024 Advertising Week Europe

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