Navigate the complex advertising landscape of 2024 with top marketing experts. Join Emma Newman, CRO EMEA at PubMatic, and other industry leaders as they explore strategies for optimising media mix, addressing economic uncertainties, and balancing personalisation with consumer privacy. This session offers valuable insights into the future of advertising, providing actionable takeaways to enhance your marketing approach and ensure your campaigns are both effective and compliant with emerging regulations.Speakers:Sara Holt, Sales and Marketing Director, Merlin EntertainmentBen Foster, Chief Digital Officer, The Kite FactoryEmma Newman, CRO EMEA, PubMaticIesha White, Senior Performance Marketing Manager, LottolandTakeaways:Strategies for media optimisation in 2024.Balancing economic challenges and consumer privacy.Future trends in advertising and marketing.--------------------Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.Join the conversation on social media:Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.IG: @advertisingweekFB: @advertisingweekLinkedIn: Advertising WeekFor more resources and exclusive content, visit our website at Advertising Week Europe.Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights. Copyright 2024 Advertising Week Europe

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